Hey, Gay! Campaign 2018
VIU GD Year 4 - DESIGN RESEARCH
For this project I was tasked with choosing a problem and designing a solution to it. Hey,Gay! is a multimedia campaign that has the goal of eliminating the fear of being one’s authentic, gay self.
Hey,Gay! aims to reduce harassment, and the social stigma that’s associated with being gay. In a fun and lighthearted way it promotes mainstream acceptance.
By providing entertainment, events, connections and resources, Hey,Gay! allows gay males the opportunity to experience the most of their community.
Rendered using Adobe Illustrator, InDesign, XD, and Photoshop.