Family Restaurant Brand Identity 2019
VIU GD Year 4 - DESIGN FOR BUSINESS
Fell Fed is a family restaurant that sources local. The playful burger logo is meant to be attractive to kids and promises a fun dining experience. The milkshake logo is used for dessert related promotion.
The brand arose from a class project involving a a random assigned business. I have created an entire brand system included uniforms, takeout packaging, mint wrappers and more.
The multimedia marketing campaign uses kitchen objects and food to evoke a family portrait.
Rendered using Adobe Illustrator, Photoshop and InDesign.